"Hello pot? This is kettle."
You gotta love Abercrombie & Fitch. They absolutely know how to kick the hornet's nest of public discourse. Once again the clothing company is pushing the edge with their latest bad board room decision. Or is it?
I would like to say "Thanks A&F!"
A&F recently introduced padded bikini tops for young girls aged 7-10. This should not be surprising to us as this is the company who also introduced thong underpants for 7 year olds with suggestive sayings written on them. (Hold on a second while my I get my heart rate under control.) The common comment about the padded bikinis is "why in the world would they do this?" Well, let's see... because they get free media coverage, an increase in traffic in their stores and on line to look at these suits and most of all because PEOPLE BUY THEM!
These new swim suits are for 7-10 year old girls and unless you are more daring with the check book than I am, I would say are USUALLY purchased by the parent and not the child. Will these suits fly off the racks? I sure hope not, but the cold hard fact remains that we- the parents- are helping to sexualize our daughters. This is not the fault of Abercrombie, JCPenny or WalMart. They may sell the racy pint-sized clothing, be we are the ones who are buying it
When we were kids, we would dress up in fancy dresses, and high heeled shoes and put on some lipstick. However we never left the house dressed like that. These days, there are actually little girl sizes in low cut jeans, cocktail dresses, high heels and now padded triangle bikini tops.
It doesn't stop there. In dance classes young girls are taught some moves that make me blush. In cheer leading groups, the short skirts flip up to expose lace. Birthday parties now feature up-dos and makeovers. The opportunities for six year olds to look and act like 16 year olds are endless.
As the mother of a young girl, it feels like a uphill struggle. How am I to tell her that so many of the messages she receives every day are not true? "Cleavage doesn't come from your swim suit sweetie. It'll come later on, or if you're like me...MUCH later!"
So why do I think we should thank Abercrombie & Fitch for offering this awful padded bikini top? Because it gives us a chance to think about the sexualized messages we are sending to young kids, talk about it and to do better.

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