The latest entry in Rochester's grocery scene plans to open its doors in mid-September.
Natural Grocers by Vitamin Cottage has been working on a 14,000-square-foot store at 1507 Greenview Drive SW by Kwik Trip and TJ Maxx Plaza for the past few months.
The Golden, Colo.-based specialty grocery chain is planning to open on Sept. 15. Expect a large grand opening event with a couple preview days before for local VIPs.
Natural Grocers built its new store at the corner of Greenview Drive and Salem Road Southwest on a site once slated for a Think Mutual Bank branch. Think changed its strategy and opted to renovate its nearby branch.
This will be Natural Grocers' first store in Minnesota, though the 59-year-old public company operates 84 stores in 14 states, with 10 more stores expected to open soon.
Natural Grocers features organic foods as well as an extensive selection of vitamins and dietary supplements. The chain's website says its stores devote about 30 percent of their shelf space to vitamins, which in turn generates about 30 percent of its revenue.
The new store is the latest player in the increasingly competitive grocery scene in Rochester. Discount grocer Aldi recently opened a second store near Costco in northwest Rochester. Hy-Vee is working on its fourth location, which is slated to open later this year, and it will have a grand reopening of the remodeled 37th Street Northwest store on Aug. 20.