Rochester's Salsa Guy is heading south to open a storefront to sell his 13 types of salsa and other products.
Daryl P. Boettcher (yes, he does have a name other than Salsa Guy) is moving into a pre-1890 brick building in downtown Spring Valley. A grand opening is slated for Aug. 10-11 at the shop at 128 N. Broadway in Spring Valley.
Rochester fans, who know the Salsa Guy from his appearances at Thursdays on First & Third and at the Farmers Market, shouldn't be worried. Boettcher will continue selling his spicy and sweet creations at those weekly events as well as at his new store.
Why open a bricks-and-mortar store, when he has found so much success under an awning?
"I started out buying it as a place just to warehouse my products. Then after we got in there, I found it had such neat features," he says. "It has great brick walls, great floors. I decided it was time to restore it, so everybody can enjoy it."
He plans to hire someone to manage the Spring Valley shop and have it open three days a week.
"The goal is to turn Spring Valley into a destination," Boettcher says. "They're working on really re-vitalizing the downtown."
His salsas won't be the only Thursdays on First products on the shelves. Look for some JavaCycle recycled coffee bean bags, natural cleaning products and other items created by his weekly neighbors from downtown Rochester.
"It will be a great outlet for me and for my products. People always ask me at Thursdays on First if I have a store. And now I can say, 'Yes… yes, I do,'" he says.