There's a lot of activity on the high-profile corner of 100 First Ave. SW in downtown Rochester.
The shiny signs are up, clothes are going up on racks and the new doors will open soon.
Primp, a popular Twin Cities boutique, is opening its first Med City store on Friday.
Owners Michele Henry and Wesley Uthus announced the opening on Monday.
"We're excited to announce our 7th location, in Rochester, MN, will be open this FRIDAY!… Can't wait to meet you all!," they exclaimed (hence the exclamation marks) on their Facebook page.
Primp carries a full array of women's apparel, from fancy dresses to denim and sweaters. Primp also stocks plenty of accessories, like handbags, jewelry and scarves.
It's tagline is 'Cheap, chic boutique.' Everything is less than $100. Most are items are less than $50.
The news of Primp coming to town broke in early October. It's stepping into the storefront which was the long-time home of the Rochester landmark, O&B Shoes. O&B marched less than a block away to 19 First Ave. SW in August.
"We were looking at a lot of places. But when this space came, we dropped all of the other locations," Henry said at the time. "There is such a great energy in downtown Rochester."
Darci Fenske of Paramark Real Estate Services brokered the deal to bring the brand into the Rochester market.