Interesting. It looks like Mayo Clinic is contracting a high-powered PR firm, Widmeyer Communications, to promote public appearances on a national stage for CEO Dr. John Noseworthy and other Mayo Clinic leaders.
Actually, Mayo doesn't call it promote. They say 'thought leadership.' I'm not certain exactly what that entails. I don't believe surgery is involved, but I could be wrong. Heh.
I should point out that I'm very impressed by Mayo Clinic's in-house communications team in Rochester. Very sharp, efficient and professional people as well as patient with annoying journalists. I'm not sure what Widemeyer can do that they can't. I guess we'll find out.
Here's some from a PRWeek article by Virgil Dickson that quotes Mayo Clinic's Chris Gade. I remember way back when Chris was merely a spokesman.
“We're an organization with a 150-year history in medicine, medical research, and education. As healthcare continues to change, we want to continue to be a resource for healthcare in the nation and around the world,” said Chris Gade, chair of the division of external relations at Mayo Clinic. “One way to do that is identifying the appropriate forums and places for thought leadership.
Mayo hired Widmeyer based on work it did for other clients. The contract is for one year. Gade declined to disclose the firm's budget.