A well-known Rochester downtown subway business now has more skin in the game with the opening of Total Image Esthetic Center.
Hillary Seltun opened the new medical spa in the Kahler Hotel subway, across the hallway from Hanny's, on Oct. 30. She owns the spa with her husband, Joseph Seltun. They also own the nearby Total Image Hair Salon, which has operated in the subway for more that 50 years.
The Seltuns' skin services out grew the treatment room at Total Image Salon and the Kahler offered them more space as another spa closed and sold off its equipment, said Hillary Seltun.
"It all just came together at the right time," she said. "It just made sense to expand."
The new center offers a full array of skin services including facials, Botox, massage, chemical peels, laser treatment, makeovers, spray tan and a eyelash/eyebrow bar. They also offer bridal packages in conjunction with the Kahler Hotel.
While some other spas in Rochester offer similar services, the Seltuns are comfortable with opening a new competitor.
"I feel like there is more than enough demand. And I think we're a little bit different," Hillary said. "We understand a woman's need to feel good as well as look good."
Being in the subway also may give them an edge.
"I feel like the subway system is kind of like its own a city within a city," she said.