Hormel's new "MegaMex" deal
Here's some from a press release this a.m. from Austin's favorite Fortune 500 company:
Hormel Foods and Herdez Del Fuerte today announced a definitive agreement to create MegaMex Foods, a 50/50 joint venture to market Mexican foods in the United States.:
The venture will significantly expand the existing agreement between the
two companies and produces a portfolio with initial revenue of about $200
million. The comprehensive portfolio includes brands and products, such as CHI-CHI’S®, HERDEZ®, LA VICTORIA®, EMBASA® and DOÑA MARÍA®, among others, which resonate with Mexican-American and mainstream consumers of Mexican foods.
“This expanded, long-term agreement with Herdez Del Fuerte is an example of how we continue to look to diversify our product portfolio,” said
Jeffrey M. Ettinger, chairman of the board, president and chief executive
officer at Hormel Foods. “MegaMex Foods will have the scale and skill set
to establish leadership in Mexican foods and grow the category. The
collaboration should allow us to better serve both the growing U.S.
Hispanic population and the vast numbers of the general population who love Mexican food.”
“MegaMex Foods will combine the premier Mexican food products and brands of Herdez Del Fuerte with the strength in manufacturing and distribution of Hormel Foods,” said Juan Marco Gutiérrez Wanless, chairman at Herdez Del Fuerte. “This is an important step toward delivering on our ongoing growth and profitability strategy and making us stronger for the future, as we increase presence nationwide.”
In order to provide focus to the business, MegaMex Foods will be a
free-standing entity with an independent management team based in Chino, Calif. MegaMex Foods will optimize efficiencies by leveraging core
competencies of the parent companies, such as manufacturing, research and development and the supply chain.



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