Danielle David's Rochester consignment business has outgrown its shop and its name once again.
What started out as Danielle's E-Shoes in a small spot back in 2009 quickly moved into a space double the original space with "& More" tacked on to the business name. An expansion soon followed and the "E" was dropped.
Now she is teeing up to move Danielle's Shoes & Consignment Boutique to yet another larger store at 1920 South Broadway, next to Golf Headquarters. She plans to move from her current spot at 1310 Seventh St. N.W. in the Northgate Shopping Center at the start of September.
"It's very exciting," said David. "I'll have much better visibility there."
To make room for her boutique, Golf Headquarters owner Ed Martens is slicing about 2,000 square feet off of his well-known golf shop. The change won't affect Martens' other tenants, Broadway Veterinary Care and an Edward D. Jones financial services office.
With the changes in retail driven by the Internet, Martens says he will condense his store into a 5,200-square-foot space.
"We'll specialize more, focusing on the brands that are most popular in Rochester," he said.
Martens says his staff will continue to work with shoppers to custom-fit each and every club in their bag instead of the more common practice of adjusting the fit based on one or two swings of one club.
"To battle the Internet, we've got to go out and give that extra special service," he said.
Of course, the Internet is the foundation that David built her business on by starting out by selling on eBay. While she still does that, the name-brand consignment of clothes, purses, jewelry and, of course, shoes, has grown.
With the additional space in the new location, she'll be able to stock more clothes in every size category as well display more clothes for many age groups.
The expansion on her offerings with a continued focus on upscale items drove her to make the latest addition to the business name.
"We want to let people to know what this is. We're a boutique," said David.