A rolling renovation of a long-time Rochester sports venue is picking up speed as well as a new name.
Construction has been underway for months to double the size of the bowling alley at 2810 N. Broadway. That expansion is adding much more than just more lanes. A new two-story laser tag arena, a large arcade, three party rooms are all coming soon along with a special eight-lane area with its own bar for private groups.
Gene Glorvigen and his son, Erin, say the more than 50-year-old business is shifting gears so the soon-to-be-completed entertainment center upgrade can keep up with today's fast-paced world.
All of these changes mean the old name, Recreation Lanes, doesn't fit with the updated center. That means commuters will see signs for Bowlocity (sounds like velocity) going up at the end of this month.
"Recreation Lanes has been a great name for us, but we wanted to have something that encompasses everything we are now," explains Erin Glorvigen. "I think it fits well."
And for the classic neon fans out there, don't worry about the big red sign featuring a bowling pin and the word "Bowl." That retro landmark will remain, though it's moving to the north side of the building.
While they are rolling out the new name now, it will be a little longer until all of the new features are online. Construction is on track for everything to launch by the end of May, according to Glorvigen.
Work on the colorful eight-lane party area is underway now. Specialists are coming soon to create the atmosphere for the laser tag tower. The 45 arcade games are expected to start arriving this week.
While the arcade will allow players to trade in points for prizes, it won't have two things most such arcades have.
"It's a token-less and ticket-less system. You just buy a card and use it to play the games. The card keeps track of your points and you use it to redeem them for prizes," says Glorvigen.