Mayo launches new science blog
This is kind of interesting. Mayo Clinic is opening more windows into its interior. Of course, Mayo completely controls the flow of information through these portals. But it is still nice to get this perspective. It is another source for leads for stories.
Advancing the Science is the latest addition to Mayo Clinic's family of blogs.
"It's aimed at the public, but the topic is how medical science improves patient care," says blog editor Bob Nellis of Mayo's Public Affairs Department.
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"Mayo has so many great research stories to share," says Michael Ackerman, M.D., Ph.D., chair of Mayo's Research Communications Subcommittee. "This is a great way to let everyone be involved and to reach new audiences, as well."
The goal is to provide a virtual home for everyone interested in how Mayo's groundbreaking research impacts treatments worldwide. The audience includes everyone who fits that description — whether student, scientist, science journalist, research collaborator, or one of the more than 500,000 patients treated at Mayo each year and their family members.
"We have long needed a venue for discussion and for the middle-ground news, the items that perhaps aren't the best fit for a news release or for a long magazine article," says Nellis. Mayo's research communicators will be regular contributors, but guest posts from Mayo patients, their families, and Mayo investigators and research community are welcomed and encouraged.














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