Ever see an out-of-the-ordinary food item on a store shelf and wonder how it would taste or even what you would do with it?
The Rochester culinary scene’s well-known Zs — LeeAnn and Jerry Zubay — have a plan to serve up answers to shoppers looking for a taste of the uncommon.
It won’t happen until August at least, but the plan is to open a specialty grocery — ZZest Culinary Market — in the former Avocado’s World Bistro space at 1190 16th St. S.W. in the Apache Shoppes shopping center.
The Zubays were originally behind City Cafe, Newt’s, 300 First, City Market and the Redwood Room in downtown Rochester.
This part of ZZest will be an expansion of the Culinary Market LeeAnn Zubay opened in the little building near the 300 First restaurant last year. She has specialty cheeses, meats, salts, chutneys, jellies and spices as well as “adventurous ingredients” on the shelves in the First Avenue store.
“I am just finding such awesome stuff, and I just want to bring more things in,” she said of the move from the small downtown store into the huge-by-comparison 2,700-square-foot space.
About a month after the shelves fill up at the new ZZest, the Zubays plan to open a cafe with counter service to offer appetizers, sandwiches, lunch and dinner, as well as beer and wine.
“If you are interested in what this little jar of pomegranate chutney would taste like, you will be able to try it out because is we used it on the No. 4 sandwich,” says Jerry Zubay.
While there are still a lot of details to be worked out, also look for possible cooking classes and special tasting events where one ingredient is used in every course from appetizer to dessert.
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