Holloway is working on Press – Coffee and Tea Lounge at 315 S. Broadway. It's next to the new Canvas & Chardonnay.
His prospective shop is in the middle of a stretch of old classic downtown buildings from the 1800s. Think exposed brick and old hardwood floors.
His hope is to be able to start pouring in early June. It'll stay open at least until 10 p.m., maybe later.
Holloway has lined up Roastery 7, a well-known artisan coffee roaster in Brooklyn Center, Minn., as the pipeline to supply the jolt juice.
Here's an unexpected behind-the-scenes twist: Holloway doesn't drink coffee himself. However, he is a big fan of tea. So he is pretty excited about the recent move of one the area's largest tea importers — Mandala Tea — from Winona to just a few blocks north from him.
"Mandala Tea will provide flavorful loose-leaf tea for all of our teas, including the iced teas," he says. "I didn't want to spare the expense on the coffee or tea. We'll have the best coffee and tea in town."
After the two main drinks, a coffee shop also needs to have food. Holloway is in talks with People's Food Cooperative to provide an array of morning pastries, deli sandwiches and salads for lunch, and desserts for late-night snacks. People's is a future neighbor of Press, building a new grocery store with its own eatery a few blocks to the south. And if the arrangement with People's doesn't work out, Holloway is considering other local options.
He expects to have seating for about 40, plus a few more on a small back patio. Soon he'll start hiring his staff of about 10.
Unlike corporate caffeine chains, the plan is to create a unique atmosphere that invites customers to linger, chat, collaborate or just recharge.Holloway has launched a Kickstarter campaign to raise the final $15,000 he needs to get Press open. Backers will receive a wide range of rewards, depending on their level of investment.
Give $10 and you get a decal and your name on the Founders Wall. Give $1,000 and you get free coffee or tea for life. There are many levels of rewards in between.
It won't be the rewards, though, that he believes will convince people to give.
"I have confidence that people will see value in this project. I think they will really want to help make it happen," says Holloway.