Netta Putzier and Bob Kopplin, who co-own the popular pet food and country living store at the corner of South Broadway and U.S. 14., doubled their presence by opening another Rochester Feed and Seed at 3155 Wellner Dr. N.E. That puts them across East Circle Drive from the Paragon Chateau 14 movie theater.
"Customers have been asking when we're opening a store on the north side of town for a while, so now we are," said Putzier. "There are a lot of people in that area who own companion animals."
Painting and construction already are underway, and she hopes to open the new 2,800-square-foot store by mid-November.
"The colors are great there. We're very excited about this," she said.
She expects to add three or four more employees to handle staffing for the second store. The original store in southeast Rochester has 10 on staff.
The store will carry an array of pet foods, accessories, bird seed for feeders and more. In an effort to control quality, Rochester Feed and Seed stocks products made in the U.S., whenever possible.
"People are very protective of their pets. They are members of the family these days," she said.
While the new, smaller shop will have the same focus as its older sibling, Putzier said it won't carry the clothing lines nor will it offer pet grooming services provided at the other site.
In 2008, Rochester Feed and Seed relocated from Marion Road to the spot at the corner of South Broadway and U.S. 14. That proved to be a very good move for the store.
"The people of Rochester are great. They buy local and support stores like ours," said Putzier. "You treat them right and they keep coming back."