A major makeover plus a new retail building are on the way for a shopping center on a prominent southeast Rochester corner.
Ari Kolas is planning to build a 5,000-square-foot building next to the existing Eastwood Plaza shopping center at 1513 12 St. S.E. It will stand on the far southeast corner of the Eastwood lot near the Big Lots store.
If everything goes according to plan, HartCo Construction should start work on the project yet this month.
"I expect to have two to three tenants in there. One is signed and another one is really close. It'll be mostly retail," said Kolas, who is an owner of Eastwood Plaza under the name of Athena 2004 LLC. He is also an owner of Rochester-based Apollo Wine & Spirits, which has one of its six Rochester stores based in Eastwood Plaza. It also has a franchised store in the Shoppes on Maine development in the southwest quadrant and a store in Austin.
This Eastwood project is one that Kolas has been thinking about for a long time.
I always wanted to do something on the outlot. I was just waiting for the proper opportunity to do it. The climate is good for it now with the growth of Rochester," he said. "It's been in the back of my head forever. It's got awesome visibility."
In addition to adding the new building, Kolas plans to do a complete remodel and upgrade of the existing 44-year-old center, which houses tenants including El Carambas, China Star and Subway. Both projects represent a total investment of more than $500,000, he says.
Kolas is enthusiastic about the intersection of 12th Street Southeast and Marion Road, which Athena 2004 bought for $1.6 million in 2004.
"It's a great corner that people forget about. It really is a great neighborhood," he said.