Here's some from a piece I wrote that'll be in the weekend Lifestyle section.
When a dog or cat escapes from a backyard or just becomes separated from its owner, people want their pet home as soon as possible.
Dan Crandall thinks he has a solution to this everyday trauma — metal ID tags. Sure, ID tags are not a new idea. But Crandall’s Pet*iD business takes them into the 21st century.
“What separates us is that we use a tag, but it is more of a key to open up our service,” Crandall explained recently, while surrounded by computer monitors in his Douglas home office. “It is a pretty simple idea that’s pretty complex on the back-end.”
His system works like this:
• A pet owner buys a stainless steel Pet*iD tag, with an identification number stamped in it along with a toll-free telephone number and a Web site.
• The owner logs onto www.petid.com to create a profile for his pet. That profile can include a photo, medical records, personal messages as well as contact information.
• The owner can update that profile through moves, vacations and other changes.
“We designed this thing so a third-grader could figure it out,” Crandall said.
He has more than 1,000 pets in his system, and his tags are being sold by vendors in 12 states, including Fish & Pets in Rochester and K-M Regional Veterinary Hospital in Kasson.
Pet*iD focuses on the owner, the pet and the person who finds the pet, he said. It eliminates the need for third-party intervention, such as police or a veterinarian.