Could the flames of Rochester's always simmering burger wars soon flare up from the heat of competition?
Possibly. Another national gourmet burger chain is planning to smash into the Rochester market.
Smashburger, a trendy burger juggernaut, is expanding rapidly its footprint across the U.S. and now Rochester is on its radar. The chain is known for "smashing" its fresh hamburger patties to sear in flavor.
Smashburger Marketing Manager Christine Ferris said they hope to be cooking in Rochester by late March 2016.
"To answer your question, we do have a site picked out according to our real estate sheet and it’s going to be a corporate restaurant, not franchise. It looks like the projected opening date is for late March of 2016," she wrote in answer to an inquiry about their plans.
This could bring a competitor into a city already dominated by hometown favorite and local burger champion Newt's.
In 2009, Five Guys Burgers arrived and threw down the burger battle gauntlet. Newt's has kept its title as the top burger power, but plenty of skirmishes continue between Five Guys, Culvers and the usual lineup of fast-food suspects.
Readers have been clamoring for burger specialists White Castle, Red Robin and/or Sonic Drive-in for many years, but none of those players have ever gotten serious about cooking in the Med City.
The Denver, Colo.-based company already has 13 restaurants in Minnesota and is ready to start construction on a new one in Shakopee, according to an article in the Minneapolis-St. Paul Business Journal this week.
If Smashburger does open in Rochester in March, it will be the first new big national name to jump into the local fray, since Five Guys arrived six years ago.