A national gourmet burger chain has taken Rochester off the menu for a while.
Smashburger, a trendy burger juggernaut, confirmed earlier this year it was planning to open a shop here by late March.
"We do have a site picked out, according to our real estate sheet, and it's going to be a corporate restaurant, not franchise," said Smashburger Marketing Manager Christine Ferris in July.
However, not every plan works out.
When checking with Ferris this week to see if a specific location had been locked up, she offered a less optimistic answer than before.
"Unfortunately, it looks like that site is no longer in the plans for the next several years," she wrote. "We’ll be in touch if any of this changes in the near future."
So fans shouldn't expect to bite into any Smashburgers in the Med City any time soon.
Of course, Rochester burger lovers still have hometown favorite and local beef champion Newt's as well as the tasty and fast Snappy Stop.
In 2009, Five Guys Burgers arrived and threw down the burger battle gauntlet. Newt's has kept its title as the top burger power, but plenty of skirmishes continue between Five Guys, Culvers and the usual lineup of fast-food suspects.
Readers also have been clamoring for burger specialists White Castle, Red Robin and/or Sonic Drive-in for many years.
However, none of them have ever moved up Rochester plans from their back burners.