Cheap chic is coming to the heart of downtown Rochester.
Primp, a popular boutique with six Twin Cities stores, is slated to open a Rochester location in November, before the holidays.
Co-owner Michele Henry says the first Primp shop outside of the metro area is moving into the high-profile Peace Plaza space on the corner of 100 First Ave. SW. That's the storefront where O&B Shoes sold footwear until it moved less than a block away to 19 First Ave. SW in August.
"We were looking at a lot of places. But when this space came, we dropped all of the other locations," Henry said. "There is such a great energy in downtown Rochester."
Darci Fenske of Paramark Real Estate Services brokered the deal to bring Primp into the Rochester market
Michele Henry and Leslie Uthus launched the first Primp store just five years ago, when they were both 25-years-old. The idea was simple: to offer inexpensive, fun fashion.
"Our whole tagline is 'Cheap, chic boutique.' Everything is under $100. Most are under $50 and we put new things out every day," Henry said.
Primp carries a full array of women's apparel, from fancy dresses to denim and sweaters. Primp also stocks plenty of accessories, like handbags, jewelry and scarves.
Moving beyond the Twin Cities is a big step, but Henry and Uthus are very excited about coming to the Med City, Henry said, adding that many Primp customers, as well as employees, have been asking them to come to Rochester for a while.
Now they have a high-profile location in the center of the city. The next step is to prepare the store and hire a team of 10 fashionable employees.