Behind door #1 is a blast from the past plus a new name on Rochester's North Broadway block of consignment shopping.
Penny Bracken, known for her three Kismet stores on the 600 block of North Broadway, closed off the back third of the Kismet Home store with a sliding, barn-style door this winter. The mysterious door has spurred her loyal customers to speculate for months about what's behind it.
And now as spring slowly starts in Minnesota, Bracken is ready to unveil her winter project. The doors will officially open on Wednesday, though she isn't waiting until April 1 to discuss it.
"It's called Kismet Etc.," she said. "That's where we've been collecting hip, modern furniture and decor with that clean 'Mad Men,' Boho chic style."
Bracken says she and her staff have been watching the interest in this style grow over the past couple of years and they decided to create an area to spotlight it for shoppers.
"The trend right now is that people, especially young people, are really attracted to the clean lines of this mid-century style," said Bracken.
She also has changes planned for the exterior of the 611 North Broadway store. The name, Kismet Etc., will go up on the sign outside. That will make the lineup of stores on "Penny Lane" as Kismet Consignment Fashions at 601 N. Broadway, Kismet Central at 607 N. Broadway and Kismet Etc. at 611 North Broadway.
Besides opening the doors on Wednesday, a Kismet spring tradition also will happen on Wednesday. The new Kismet billboard will go up over the store. While "Chloe," the stylish woman in the hat, will still be part of it, a new circular wave design will make its appearance as Kismet's new logo. Look for Chloe to be holding it.
The long mural on the side of the 611 North Broadway building also will be updated to reflect the new look and style. Bracken is planning to take down about 16 feet of the current mural and have it replaced by new work by popular Rochester muralist Greg Wimmer.