As part of that strategy, Dave Hatch and Janinne Casey, closed up their North Broadway shop for good this week.
"It's time to focus on our future rather than our past," says Hatch. "We just don't have enough help to keep both open."
He and Casey originally opened Karma at 407 N. Broadway in fall 2011. Karma sells antiques, used furniture, collectibles and, as their name suggests, they also handle consignments.
"We were bursting at the seams there," he says.
That shouldn't be a problem in the 20,980-square-foot store at 1800 Second St. S.W. They also have a 6,000-square-foot building there. Both were used by Mackie's Home Furnishings until that long-time Rochester business closed earlier this year.
While Karma just opened at start of October, Hatch has already ratcheted up the Second Street store's curb appeal to the super nova level with a bright yellow and red paint job.
"I wanted something that grabbed your attention and slapped you in the face," he says.
Whether his exterior colors are actually slapping anyone around or not, Hatch says the new store is attracting between 80 to 300 shoppers a day.
Karma is looking to bring in even more people by adding vintage and consignment clothing to its mix of merchandise. That's only one of the big ideas that Hatch is cooking up.
"My ultimate goal is to be the Walmart of the antique and consignment world," he says.