Rochester's Yellow Cab rolled out a bunch on new Prius V hybrids Tuesday to much fanfare among local business leaders and Mayo Clinic.
I trotted out to the first leg of Yellow Cab's Prius tour at Rochester Toyota. Fairly interesting. Here's a link to that article.
I had reported in June that Yellow Cab planned to switch over to hybrids. Back then, Med City Taxi was part of the transportation alliance that bought Yellow Cab. So two of Rochester's three cab companies were under the same corporate umbrella ... for a while.
Best Ride, the updated version of the transportation alliance that rolled out the new cars Tuesday, does not include Med City Taxi owner Tim and Tina Fliehr as before.
That means Rochester truly has three cab companies, Yellow Cab, Med City Taxi and Rochester Taxi, vying for the predicted DMC boom in bodies trying to get around this city.
The websites of the firms seem to put that growing competition on display.
• Yellow Cab - yellowcabmedcity.com
• Med City Taxi - medcitytaxi.com
• Rochester Taxi - Rochester Taxi seems to only be on Facebook. It bills itself as the "people's taxi company."
Yellow Cab's use of Med City in its web address struck me as interesting and seemingly superfluous.
And then there's Yellow Cab's slogan on its website:
"Yellow Cab, your med-city taxi"
Hhhmmmm.... sounds familiar. Heh.
As a side note to this little deal, I'd like to point out that my editor despise the use of the phrase "Med City" to describe Rochester.
Using it in proper names is OK, but saying something like "The Med City is all aflutter with buzz about Mayo Clinic's DMC" is a no-no.
It was probably my overuse of the catchy phrase that caused it to fall out of favor. Sorry about that.
What do you think of Medropolis instead? Heh.