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September 04, 2014

Pending real estate deal spurs flower shop move

Flowers By Jerry will soon move its Third Avenue shop because a pending real estate deal could change scenery on the high-profile Rochester corner.

04092014flowersbyjerrybuckeyeOwner Kevin Patton says the sale of his building at 410 Third Ave. S.E. is in the works along with the adjacent Buckeye Liquor building, which he also owns. Robert and Diane Satterwhite own Buckeye and lease the building from Patton.

Patton is shifting his business offices and the floral design from the Third Street shop to Flowers By Jerry's other location by Silver Lake. That change could happen by the end of this month.

"We're consolidating that part of the business, but we're also branching out," said Patton said.

Patton is opening another store, Flowers By Jerry Lux Floral Boutique, in the TJ Maxx Plaza in southwest Rochester to replace the Third Street location. As the different name would suggest, this new location will be a new take of the standard flower shop.

Patton describes it as mix of a floral store with a women's clothing boutique with clothing, jewelery and home decor.

The floral boutique will be located just outside the entrance of TJ Maxx. Flowers By Jerry will move into the 2,500-square-foot space left open by Fox Nails' recent move to a new spot on the other side of the atrium.

If everything goes as planned, it's expected to be ready to open by the start of November, if not sooner. With all of the changes, Patton anticipates he may eventually need to add a new part-time position or two to his current staff of about 20.

While all of these plans are moving forward, details about what will happen on the corner of Third Avenue and Fourth Street are scarce at this point. The sale of the Flowers By Jerry and Buckeye Liquors buildings could close by the end of this month. However, Patton isn't discussing the buyer or any other details until it officially wraps up.

Given that corner's proximity to downtown and the Olmsted County Government/Rochester City Hall, some are speculating that the purchase of those two buildings is a sign that a developer wants to build a new commercial center, restaurant or hotel.

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