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« Cherry Berry on Maine closed, but original Roch. shop still busy | Main | Bank breaks ground for new northwest Rochester branch »

August 12, 2014

Sale results in a double shot of juice for downtown Rochester

The result of a recent deal is a double shot of fresh juice plus new food offerings in downtown Rochester.

On Aug. 6, Ann Chafoulias sold her Essential Juice in the First Avenue Food Court to David Hewitt. He also owns Mama Meg's Parlour and co-owns Johnny Mango's Pita Cafe in the same food court.

12082014juicetonictooChafoulias originally opened Essential in December with the goal of introducing downtown to healthy, fresh cold-pressed juice. She says the new business quickly earned many loyal regular customers and it was building a strong foundation. She developed a staff of about five employees.

"It's a beautiful product," she said. "It's the perfect spot for it. I believe in Rochester and in downtown."

Then during the last brutal winter, Chafoulias was offered a very appealing opportunity in Phoenix, Ariz., where she had attended college.

That drove her to find a buyer for Essential with the hope that the new owner would continue what she had built. Hewitt bit on the juicy offer and he brought in Nikki Sylvester, who opened a cold-pressed juice bar and organic food eatery called Tonic in southwest Rochester last fall.

On Monday, Hewitt and Sylvester unveiled a "co-branded" place under the name of Essential Cold-press Juices and Tonic Too.

In addition to Essential's bottles of freshly pressed juice, the new blended business now also serves luncheon options from Tonic's menu and smoothies.

Look for the Tonic/Essential mix to be serving at the popular Thursdays on First and Third street market from Sylvester's distinctive orange-shaped cart. Mama Meg's and Johnny Mango's Pita Cafe also are food vendors at the weekly events.

For her part, Chafoulias is glad that her juice business is still adding a fresh flavor to downtown.

"I'm excited to see what happens next," she said.

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