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May 22, 2014

Hers store to reluctantly close at Apache Mall

Sometimes things don't work out as planned, like a longtime local retailer's return to the Rochester's Apache Mall.

Hers, which has a pair of successful women’s clothing stores in downtown, opened a third store in the Apache Mall in 2012. That signaled the Dahlstrom family's return to the mall, where the first version of their store originally opened 34 years. In fact, the store founder, BoApacheb Dahlstrom, was once the manager of the old Dayton's store in the Apache Mall.

Owner Bruce Dahlstrom, Bob Dahlstrom's son, thought having a store in the mall would help Hers reach customers who don't shop in downtown Rochester.

Now that outreach will soon come to an end. The Apache Mall location put up signs this week announcing the start of "a store closing sale." Bruce Dahlstrom confirms that his Apache Mall store will close its doors at least by the end of July, a move that he feels was forced on Hers.

"It wasn't our choice," he said.

Hers has one year left on its three year lease with the Apache Mall. Dahlstrom had planned to keep that store open at least into 2015. The sales numbers have been "reasonable" to support the store, which has five employees on staff.

3e455f11-88a5-4cb5-81a5-ecfbb83eb371The hitch in that plan is that the Apache Mall management has different plans for the 1,550-square-foot space Hers occupies in the Macy's wing of the mall. Dahlstrom says he was told that  the space was needed for a national tenant.

When contacted for a comment, Mall Manager Kim Bradley said her company, General Growth Management, doesn't discuss such business dealings.

"The gave us the option to re-locate to another spot, but we'd to build it out at our expense," Dahlstrom said. The Rochester retailer had already invested quite a bit in building out the current Apache Mall.

Eventually, a frustrated Dahlstrom decided to just close the Hers store in the mall and put all of his focus on the "healthy" downtown stores as well as its online presence.

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