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March 25, 2013

Is Holiday taking over Roch.'s SA gas stations? Looks like it

The buzz is that the Med City will have a lot more Holidays in its future, but don't expect any changes to the calendar.
Superamerica_0For the past few weeks, folks in the know have been saying that Bloomington, Minn.-based Holiday Station Stores plans to take over the seven SuperAmerica convenience stores in the near future, possibly by the beginning of May.

One version goes even further and says Holiday plans to build two additional new stations here to bring its total of Rochester sites to nine.

Holiday's head office as well as SA's corporate parent, Northern Tier Energy in Ridgefield, Conn., have not been helpful as I've tried to confirm or disprove this high-octane story, which is getting such good mileage at the pumps.

The only response I've received is this email from Christine Carnicelli of Northern Tier, "As a general policy we do not comment on our business operations so we would prefer not to provide any details on this matter."

Nonetheless, evidence is building that Holiday is indeed gearing up to roll into the Rochester market in a big way.
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Holiday Station Stores Inc. has filed a permit with the city of Rochester to build a station on the open land at the corner of West Circle Drive Northwest and Valleyhigh Road Northwest. That would put it right next to Ford-Metro Glass and across West Circle from Mayo Clinic's Superior Drive Support Center.

With CostCo's move into the area acting as a catalyst to spur other nearby retail projects, that seems to be a pretty good spot to put a station.

A search on Holiday's website for Rochester locations comes up with the single station at the entrance to the Cub Food Plaza at U.S. 14 and 15th Avenue Southeast.

Holiday took over that station in October 2011. Before that change, Holiday had been absent from this market for five years with its last Med City station closing in January 2006. That one was later transformed into the Beer Bellyz bar, along Civic Center Drive Northwest.

While the website lists only one station, Holiday's list of job openings tells a very different story.

Holiday is taking applications for eight Rochester locations. The addresses match the city's seven SuperAmericas and the one active Holiday station.

This shift might mean a change to the calendars after all.

Mark this spring as the start of the "Great Med City Gas War" between Holiday and Rochester's reigning C-store champ, Kwik Trip.

Comments

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Do we really need another gast station on West Circle Drive? you have 3 Kwick Trips if you count the one by Sams Club, Costco gas.......

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