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February 28, 2013

Mayo Clinic adds DC/NYC PR firm to rachet up 'thought leadership'

Vt-brothers-3colInteresting. It looks like Mayo Clinic is contracting a high-powered PR firm, Widmeyer Communications, to promote public appearances on a national stage for CEO Dr. John Noseworthy and other Mayo Clinic leaders.

Actually, Mayo doesn't call it promote. They say 'thought leadership.' I'm not certain exactly what that entails. I don't believe surgery is involved, but I could be wrong. Heh.

I should point out that I'm very impressed by Mayo Clinic's in-house communications team in Rochester. Very sharp, efficient and GadeChris06A_NEWprofessional people as well as patient with annoying journalists. I'm not sure what Widemeyer can do that they can't. I guess we'll find out.

Here's some from a PRWeek article by Virgil Dickson that quotes Mayo Clinic's Chris Gade. I remember way back when Chris was merely a spokesman.

“We're an organization with a 150-year history in medicine, medical research, and education. As healthcare continues to change, we want to continue to be a resource for healthcare in the nation and around the world,” said Chris Gade, chair of the division of external relations at Mayo Clinic. “One way to do that is identifying the appropriate forums and places for thought leadership.

Mayo hired Widmeyer based on work it did for other clients. The contract is for one year. Gade declined to disclose the firm's budget.

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I edited and updated this posting to reflect this correction. I'm sorry. Looks like I repeated an error from the original PRWeek article.

The Heard on the Street column on Page 2A on Thursday contained incorrect information about the work the PR firm Widmeyer Communications is doing for Mayo Clinic. The firm is contracted to manage national appearances and speaking engagements of CEO Dr. John Noseworthy and other Mayo Clinic leaders.

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