Mercedes dealership cruising to Roch.
Been watching for this one to come over the horizon for a while. Should be a good add to the market.
After idling for a while, it feels like auto sales here are now in gear and starting to pick up speed.
The wheels are in motion for a Mercedes-Benz dealership in Rochester.
On Wednesday, the Ballweg Family of Dealerships filed a development plan to move its Mercedes dealership from Wausau, Wis., to a location in south Rochester.
"We have a parcel of land under contract within the Shoppes on Maine area," Ballweg CEO Jason Brickl said.
While this is an early step in the process, Brickl said his company is very excited about its plan for the dealership, which will be called Mercedes-Benz of Rochester.
"Rochester is a vibrant community," he said. "It is clearly a terrific fit for our brand."
Ballweg has six dealerships in Wisconsin, including in La Crosse, the Madison area and Sauk City. In addition to Mercedes-Benz, the dealerships sell Chevrolet, Ford, Toyota and Buick vehicles.
Specific details, including a timeline, will become available later as Ballweg's project moves through the city permit process.
As it stands, the plan is to build a 21,000-square-foot facility with about 12 service bays and a showroom to display up to 10 vehicles.
It will need about 25 employees. While some employees will come from Wausau, the majority are expected to be new hires.
"We'll have a full lineup of new Mercedes, plus certified pre-owned vehicles," Brickl said.
Rochester has been without a new Mercedes dealership since about 1998, when Park Place Motors stopped offering the brand.