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October 31, 2011

Local man + shopping channel deal = 7,000 lbs of fudge

Here's an interesting treat from the crew at the eclectic  and slightly mysterious White Wolf Creek, the cafe/art gallery/fudge shop in the ex-Taco John's on the U.S. 52 North frontage road.

Holiday treats are already adding pounds for David Christenson.

Thankfully, it is the Rochester chocolate artist's workload that is rapidly growing, not his waistline.

Whitewolflogo-gifTo fill an order for an upcoming appearance on the omnipresent QVC shopping channel, he needs to make an avalanche of fudge — a whopping 7,000 pounds' worth — in the next few weeks.

Yes, 7,000 pounds. The calorie total must be mind-boggling and well beyond my limited math skills.

He, along with wife, Lisa Loucks Christenson, are slated to offer a truckload of 2-pound boxes of their White Wolf Creek fudge for sale in mid-November, probably on the show hosted by the popular David Venable.

The details are a bit of a moving target, but right now now they are scheduled to appear at 11 a.m. Nov. 13.

That means David has a lot of his special flavored fudge — peanut butter, red velvet cake, turtle and caramel apple pie — to cook up. Each box will include those four flavors.

Lisa, a wildlife photographer and artist, is helping, while keeping their eclectic bistro and art gallery running along U.S. 52 in northwest Rochester in a former Taco John's restaurant. They are still be serving quiche, wild game, vegetarian dishes, caramel apples, crepes and, of course, fudge. However, they might be not be open quite as many as hours as usual as the tower of QVC fudge is created.

So how does a Rochester chocolatier end up making a featured holiday item for the popular shopping channel?

Lisa says they submitted David's fudge for consideration about a year ago. Lots of steps were taken in between, including flying out to chat with QVC mavens. Now the Med City-made treat is going to seen worldwide.

"Obviously, it is a big thing for us. The best part is the exposure," she says. "And it is a good plug for Rochester."


I could never understand what that place was after the car place closed up, the sign out front is hard to read and naver manty cars there, to me it looks junky but maybe not inside.

With all this attention, they won't be at that taco johns shop for very long. They'll be looking bigger.

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