New store is for people who dig volleyball
Here's some from my today's column and well as a video clip about a new volleyball store.
By the way, I butcher the Prizlers name in the video. PRIZE-lers is the correct way to say it.
This is another good example of why I'm in print news rather than TV.
A Rochester family really digs volleyball, but they often hit a bump when shopping for gear.
So they made a game plan.
Today they are set to serve up a volleyball-centric store called Side Out.
Rachel and Lon Prizler hope to open the doors of their new sporty shop next week.
It is at 2571 Clare Lane N.E., almost in the shadow of Rochester's National Volleyball Center off of Viola Road.
That's not a coincidence.
"We thought this would be a good opportunity with the volleyball center expanding," says Rachel Prizler. "It is a perfect location."
Now she is outfitting the about 2,000-square-foot shop with racks of volleyball clothing, shoes, pads, braces for ankles and knees, training equipment and, of course, volleyballs.
"We'll have the funky shirts and clothing that they like," she says.
It will also offer embroidery services for team jerseys and uniforms.
The Prizlers have a daughter who is a volleyball player, and that's what inspired them to create their own store.
"We started to notice the need to have quality volleyball equipment in town. Our daughter would get frustrated when looking for something," Prizler says.
Actually, they say the challenge for young female athletes reaches beyond just volleyball.
It is tough to find much of a selection of sports gear specifically for girls, the Prizlers say.
That is why after Side Out gets warmed up, the plan is to branch out into girls sporting gear for basketball, softball, soccer and whatever else local athletes are shopping for.
"We want to fill that niche," says the sports mom turned shop owner. "We want to be a fun place for younger female athletes."