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July 20, 2011

Mayo Clinic loses brand scrap

Not a good week for Mayo Clinic's collective ego.

After losing its longtime #2 spot on a national best hospitals list, the scrappy Creative Memories company defeated Mother Mayo in the finals of a Minnesota brand smackdown.

800px-Gonda_building,_closer_up Hoards of scrapbookers turned out to defend their St. Cloud-based Creative Memories in an online poll called Minnesota Brand Madness.

Out of the 77,245 votes cast, Creative Memories tallied 58 percent in its favor verus Mayo Clinic's 42 percent.

This Minneapolis/St. Paul Business Journal Brand Madness poll has been a online battleground for weeks.

View Managed like college basketball's March Madness tournament,124 Minnesota brands were paired off in its round and people cast their votes for their favorites.

It included the state's top corporate and product names, such as Target, Mall of America, Schwan's, Post-it Notes, Wheaties and Dairy Queen.

In the path to the final two, Mayo Clinic defeated Tastefully Simple, Summit Brewing, General Mills, Lunds/Byerly's and finally Schwan's.

Tapping an unexpected mobilization of its fans, Creative Memories defeated such more well-known names as Target, Arctic Cat, Wheaties and Mall of America to make it to the championship.


Ive never heard of them before. For them to defeat the likes of mayo and target, means their people really network well.

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