Mayo Clinic loses brand scrap
Not a good week for Mayo Clinic's collective ego.
After losing its longtime #2 spot on a national best hospitals list, the scrappy Creative Memories company defeated Mother Mayo in the finals of a Minnesota brand smackdown.
Out of the 77,245 votes cast, Creative Memories tallied 58 percent in its favor verus Mayo Clinic's 42 percent.
This Minneapolis/St. Paul Business Journal Brand Madness poll has been a online battleground for weeks.
It included the state's top corporate and product names, such as Target, Mall of America, Schwan's, Post-it Notes, Wheaties and Dairy Queen.
In the path to the final two, Mayo Clinic defeated Tastefully Simple, Summit Brewing, General Mills, Lunds/Byerly's and finally Schwan's.
Tapping an unexpected mobilization of its fans, Creative Memories defeated such more well-known names as Target, Arctic Cat, Wheaties and Mall of America to make it to the championship.