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January 05, 2011

Keeping Roch. rolling for 60 far

On Jan. 3, 1951, Sterling Mestad began selling Ford cars in downtownFord_victoria1951 Rochester.

 That's the same year that car makers rolled out the automatic transmission as an option.

While he is no longer downtown, Sterling is still at 60 years later with no plans to retire any time soon.

I sat down and visited with Sterling at Rochester Ford on Monday, his 60th anniversary.

Look for my piece I wrote from that chat in the Post-Bulletin sometime this week.

And if you are wondering, his first Ford was a new 1951 Victoria hardtop. He bought it for $2,200.


Oldsmobile had the "Hydramatic" automatic transmission in 1941. So did Cadillac in the 40's.

When i went to Ford they told me he was no longer selling cars? he was still working there though-any idea what he is doing now?

He is still working in sales, though he refers most clients to the others salesman. Sales manager says he is still logging sales. Sterling says he mainly visits with people.

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