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January 21, 2011

$1.5M upgrade underway downtown @ Broadway Residences

Noite - The pic of Broadway Residence & Suites was taken by Rochester photographer Chad Johnson. Thanks for letting me use it, Chad.

Owners of Rochester's tallest building are spending more than $1.5 million to upgrade its top floors to a new level of luxury apartments.

Broadway Residence & Suites by BridgeStreet at 15 First Ave. S.E. started construction earlier this month to renovate 17 apartments on its 23rd, 24th and 25th floors.

Chadjohnsonbroadwayresidences Those floors, combined with two $5,500-a-night penthouse apartments on the top floor, will be called "The Residences." Work is expected to be complete in April.

John Beltz, Broadway Residence & Suites' general manager, says the new apartments will meet a growing demand for a level of accommodations between its current highest-end apartment, going for $300 a night, and its penthouse suites.

“What we’re doing is offering a contemporary yet comfortable space to those looking for a five-star hotel alternative while visiting our city," he said.

Once the renovations are complete, The Residences will be two- and three-bedroom apartments, each with a full kitchen, living room and dining room.

Beltz says the fixtures and furniture will reflect the feeling of the current penthouses.

A new concierge lounge also is being added to serve the guests of The Residences.

The price range for these 17 apartments will be $600 to $900 a night.
This announcement follows two very successful years for the tower.

"2010 was the best year we've ever had," said Beltz.


Your welcome for the pic Jeff. Thank you for the credit!

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