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« Is Roch. on Sonic Drive-In's map in 2011? | Main | IBM gives $1,000 bonuses for good 2010 »

January 21, 2011

$1.5M upgrade underway downtown @ Broadway Residences

Noite - The pic of Broadway Residence & Suites was taken by Rochester photographer Chad Johnson. Thanks for letting me use it, Chad.

Owners of Rochester's tallest building are spending more than $1.5 million to upgrade its top floors to a new level of luxury apartments.

Broadway Residence & Suites by BridgeStreet at 15 First Ave. S.E. started construction earlier this month to renovate 17 apartments on its 23rd, 24th and 25th floors.

Chadjohnsonbroadwayresidences Those floors, combined with two $5,500-a-night penthouse apartments on the top floor, will be called "The Residences." Work is expected to be complete in April.

John Beltz, Broadway Residence & Suites' general manager, says the new apartments will meet a growing demand for a level of accommodations between its current highest-end apartment, going for $300 a night, and its penthouse suites.

“What we’re doing is offering a contemporary yet comfortable space to those looking for a five-star hotel alternative while visiting our city," he said.

Once the renovations are complete, The Residences will be two- and three-bedroom apartments, each with a full kitchen, living room and dining room.

Beltz says the fixtures and furniture will reflect the feeling of the current penthouses.

A new concierge lounge also is being added to serve the guests of The Residences.

The price range for these 17 apartments will be $600 to $900 a night.
This announcement follows two very successful years for the tower.

"2010 was the best year we've ever had," said Beltz.

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Your welcome for the pic Jeff. Thank you for the credit!

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