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March 25, 2010

More on Z-Rock's doubling down

Here's more on the Z-Rock radio station change:

Cumulus Media is now rocking the local radio scene twice as hard as last week.

As of midnight Monday, the Rochester station Z-Rock KDZZ is broadcasting on the FM frequency of 103.9 as well as 107.7.

Cumulus launched Z-Rock, which plays what is called an active rock format, in 2008 on the most limited of its Rochester frequencies.

Active rock is described as leaning more toward harder and more modern rock music than classic rock stations. That means bands like Green Day, Linkin Park and Sublime as well as older groups like Nirvana, Metallic and Guns 'N Roses.

"We thought it might find a nice little niche audience. Then it really exploded," says Brent Ackerman, Cumulus-Rochester's operations manager. "It has really exceeded what what we thought it could do."

Z-Rock's growing audience eventually outgrew the range of the 107.7 frequency, which does not reach areas east of Rochester well.

"We thought now we need to really expand it off our smallest signal. With popularity of our other well-established stations like Quick Country and Y-105, the obvious candidate was KLCX," he says.

That means to expand the reach of Z-Rock, Cumulus had to pull the plug on KLCX Classic Hits, which had been broadcast on 103.9 for the past two years.

Ackerman is encouraging classic hits fans to try the sister stations of Soft Rock Y-105 at 105.3 or Oldies Cool 104 at 104.3.

KLCX's hitting the road did not mean any lost jobs for Cumulus. Jeff Cecil, who worked as program director and announcer for both Z-Rock and KLCX, now focuses solely on the expanded Z-Rock. Cecil and Karly Rhodes handle Z-Rock's mid-day and drive-time DJ duties. The national Mancow Show airs in the mornings.

Comments

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Love me some "Metallic"! Seriously though, seeing groups that I grew up listening to like Metallica, Nirvana, and Guns 'N Roses labeled as "older" hurts. I can't believe it's been almost 20 years since Nevermind and the Black Album were released!

About time. I would just as soon play my own collection of CDs as listen to all the other crap in this town when I'm not able to pull in the weak signal of Z-Rock. Thank you Thank you!! Now if warmer weather would only arrive so I can listen to the new signal on my deck with a nice cool adult beverage. :)

Boo! Guess it's MPR for me from now on. 103.9 was the only station I liked, especially in the morning. Bummer.

Courtney, there's always the non-MPR public radio station, KRPR 89.9, which plays a similar format to the old KLCX.

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