More on Z-Rock's doubling down
Here's more on the Z-Rock radio station change:
Cumulus Media is now rocking the local radio scene twice as hard as last week.
As of midnight Monday, the Rochester station Z-Rock KDZZ is broadcasting on the FM frequency of 103.9 as well as 107.7.
Cumulus launched Z-Rock, which plays what is called an active rock format, in 2008 on the most limited of its Rochester frequencies.
Active rock is described as leaning more toward harder and more modern rock music than classic rock stations. That means bands like Green Day, Linkin Park and Sublime as well as older groups like Nirvana, Metallic and Guns 'N Roses.
"We thought it might find a nice little niche audience. Then it really exploded," says Brent Ackerman, Cumulus-Rochester's operations manager. "It has really exceeded what what we thought it could do."
Z-Rock's growing audience eventually outgrew the range of the 107.7 frequency, which does not reach areas east of Rochester well.
"We thought now we need to really expand it off our smallest signal. With popularity of our other well-established stations like Quick Country and Y-105, the obvious candidate was KLCX," he says.
That means to expand the reach of Z-Rock, Cumulus had to pull the plug on KLCX Classic Hits, which had been broadcast on 103.9 for the past two years.
Ackerman is encouraging classic hits fans to try the sister stations of Soft Rock Y-105 at 105.3 or Oldies Cool 104 at 104.3.KLCX's hitting the road did not mean any lost jobs for Cumulus. Jeff Cecil, who worked as program director and announcer for both Z-Rock and KLCX, now focuses solely on the expanded Z-Rock. Cecil and Karly Rhodes handle Z-Rock's mid-day and drive-time DJ duties. The national Mancow Show airs in the mornings.