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February 08, 2010

Roch. Web design firm adds marketing services

Here's some from a piece I have in today's paper about Corporate Web Service's expansion into marketing.

After 12 years online, Alan De Keyrel is extending his Rochester company's reach beyond the Web.

 More and more clients have bigger needs these days. In today's world, "more and more of people's marketing is integrated," says De Keyrel, the owner and founder of Corporate Web Services.

That trend inspired De Keyrel to expand CWS' services beyond Web design and application development.

"We're taking it to another level," he says.K7coun85658x372820108458

He is adding strategy-led marketing, communication plans, video production, graphic design, media placement and social media marketing to the services the company offers.

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CWS launched its marketing department this month with the hiring of Sheryl Barlow, who previously directed ABC-6 KAAL's Web presence and was co-founder of the Rochester firm of mark it! advertising. She is now business development director for CWS.

Laura Archbold, a public relations veteran who recently joined CWS, now serves as the director of the brand new marketing department.

"I think there is really great need for this," says Archbold, who is a former television reporter. "This is a natural evolution."

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Adding marketing strategies as a service to his company, now with 14 on staff, is the latest turn in the road that De Keyrel started on as a one man-onBook-cover-front2-200x300-1e computer business working in his basement in 1998.

"We continue to grow. 2009 was our best year ever," he says. "In the last two years, our revenue is up 50 percent."

How does he explain that when most companies have struggled to just survive those years?

"I'd like to say I'm genius, but the truth is we have really stable clients and a great staff. And this sector is really benefiting from the downturn," De Keyrel said.

 -------

Following his own advice, De Keyrel is using a new twist on the book publishing model to share his own story.

His book, "Jobless: How to Quit Your Day Job and Start Your Climb to the Top," will be available March 1 through the on-demand book publishing site, Lulu.com.

Comments

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12 Years without offering ANY marketing? wow...Well I guess it's good they're starting now that their "product" is a better than 12 years ago.

Good to hear local business' are expanding.

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