Local whiz kid duo launches new social media gadget
The two 20-something Rochester whiz kids — Zachary Garbow and David Fowler — behind the social networking site of Social Browse launched a beta version of what is essentially the successor to their previous projects.
They introduced Qwisk (it is not a 1970s cereal or kitchen utensil) to a crowd of Silicon Valley heavy hitters like execs from Google and Facebook earlier in November.
“When you find interesting content online, you naturally want to share it. However, sharing currently requires too many steps to be convenient,” explains Garbow, an ex-IBMer. “That’s why we created our ‘mini-browser’ technology for integrating your social network into any browser with no installation required.”
That means if you find an interesting business on a local newspaper Web site, you’ll be able to “show” it to Twitter and Facebook friends or whoever immediately without copying and pasting or awkward linking.
What was the reaction from the West Coast technorati at the conference?
“We had numerous people approach us and say we were the best demo at the conference. We had interest from investors who attended as well,” he said.

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