AWD Cars + ex-Mill's Fleet Farm
Here's the follow-up to the tease about a used car dealership in south Rochester from a while back:
Fox is revving up a used vehicle dealership called AWD Cars to open in a new auto mall project being developed in part of the former Mill’s Fleet Farm building along south U.S. 63.
AWD stands for All-Wheel Drive, which is the only type of late model cars and trucks it will sell.
“I felt like I needed a niche. With all of the snow and ice around here, I always see people sliding around in it,” said Fox, before Friday’s 4-inch snowfall in Rochester. “It think it is important. I firmly believe Minnesota winters mandate AWD or four-wheel drive.”
He plans on having the first vehicles on the lot this week with plans to ramp up the inventory throughout the winter.
Fox, who owns Pine Island Auto Glass in Pine Island, plans to have a major online presence for his new business that will include “virtual” test drives on the Web.
He plans on driving vehicles with a camera in the back seat recording while he comments on the vehicle’s features.“We will be Tweeting, blogging, chatting and Facebooking away,” he says.