It looks like it is official.
I saw Schad Tracy Sign handling the nameplate switch Tuesday (I think...maybe it was Monday, whatever).
Anyway, the changeover seems to be mostly complete now. At least enough that Doubletree OKed the signage to go up.
This project was launched by Rochester developer Gus Chafoulias and his hotel specialist Kevin Molloy in May 2008, after being rumored for months before that.
Now the new GM Michael Smith and Andy Chafoulias, another Rochester developer who happens to be Gus' son, are seeing the project through to the end.