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March 09, 2009

More on Roscoe's smokin' new Express

Barbecue guru Steve Ross has a new project cooking in northeast Rochester, and he hopes it will be ready to serve this spring. 

Steve and his wife, Barbara Ross, are creating Roscoe’s Express, a new streamlined version of their Roscoe’s Barbecue, Root Beer and Ribs in the Chateau Center, just south of Chateau Theaters at North Broadway and 37th Street in northeast Rochester. 

Look for the smoked beef, pork and chicken topped with the Rosses’ sauce to open in the space that has been empty since the TCBY yogurt place closed its doors in 2007. At Express, customers will get their choices of meat and sides and be served as they walk along the counter. It will also offer take-out and limited seating. 

Why open an express? 

“We have put the Cedarwood (Plaza) Roscoe’s up for sale or lease as a turnkey business,” he said. 

Ross decided not to commit to another 10-year lease and try something new. However, until somebody steps up to sign a deal for the spot at the Cedarwood location, “it is business as usual at Roscoe’s,” and they will keep cooking, he said. That means if a new owner is not lined up by April, Roscoe’s will have three locations to choose from: the Express, Cedarwood and the original drive-in on Fourth Street Southeast — until the changeover is done. 

The Express, which will focus on quick service and lighter meals, will serve the traditional mugs of root beer as well as a selection of ice cream. Limited cooking facilities at Chateau means no fried food. To replace the popular JoJo potatoes, Ross plans on adding cheesy potatoes or maybe an au gratin option.


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Dont close the other cedarwood! I love it there!!!

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