KAAL ABC 6 turns up the volume in Roch. market
KAAL-TV Channel 6 is out to push some buttons to better tune into Rochester as well the rest of its local television market.
“At the end of the day, I think we’ll be the No. 1 TV station in the market,” says station manager David Harbert.
To do that, the Austin-based station owned by Hubbard Broadcasting Co. of St. Paul is spending about $500,000 on high-tech cameras and other equipment to launch an initiative that station officials say is “unique” in broadcasting.
Why spend the money and time on a push like this?
“If you look at how television stations operate, they service broader areas,” says Rob Hubbard, president and CEO of the Hubbard Television Group.
“In the history of that marketplace, I think you’d see we’ve been undercovering Rochester. It is our intention to fully cover the market without taking anything away from other areas.”
A big obstacle for KAAL to overcome is the impression that it’s an Austin station and an outsider in Rochester.
Rochester-based KTTC has long been the local leader in the Rochester television market. Its morning newscast recently was rated at 7.6 compared to KAAL’s rating of 0.6.
Part of KAAL’s recent investment went toward equipment that allows news anchors in the Austin and Rochester studios to seamlessly co-anchor a newscast.
Perched on top of the Broadway Residence and Suites, formerly Broadway Plaza, is a KAAL camera. The 26-floor building is the tallest one in Rochester.
Most local stations use a “skycam” for weather shots and live online images. And while KAAL is already using its lofty position for those duties, this cutting-edge camera can contribute a lot more. With incredible zooming power, the camera can shoot a man-on-the-street interview taking place in the Peace Plaza, a block away.