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February 11, 2008

Broadstreet Cafe's transformation

Here's some from my piece about the changes underway at the Broadstreet Cafe and Bar in downtown Rochester:

A transformation of the restaurant at 300 First Ave. N.W. is underway. Its last day as Broadstreet Cafe will be Saturday.

After that, major renovation will kick into high gear with the goal to re-open in mid-March under the name of 300 First.
020808broadstreet300firstjk
“It was time to update Broadstreet. We’ve been developing this concept for more than a year,” said Denise Villeneuve of Creative Cuisine. Family-owned Creative Cuisine is the force behind many downtown Rochester restaurants — The Redwood Room, City Cafe, Newt’s and City Market.

The Redwood Room, in the lower level of 300 First Avenue building, is known for its romantic atmosphere. City Cafe is famous for fresh seafood, while burgers is Newt’s signature item. The deli, City Market, is well known for giant sandwiches.

So what will be the focus of the new 300 First?

Steaks, prime rib and gourmet hamburgers will be prominent parts of the menu, says Villeneuve.
The new restaurant will be open for lunch through the week and dinner every night. Lunch entrees will start at around $6 and $8 for dinner.

“Our goal is to serve high quality American-style food with a twist,” she said.

Part of that “twist” will be serving hamburgers made with premium Kobe beef. Kobe beef comes from small, specialized farms in Japan where the cows are pampered and given daily massages.
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“300 First will be real casual… very laid back. It will not be pretentious,” Villeneuve said.

The bar will feature a long granite top with display coolers packed with ice and craft-brewed beers behind it.
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While they understand the change might be tough for their loyal customers, Villeneuve and Currie are confident everyone will be pleased with the change.

In 2003, Creative Cuisine transformed the Henry Wellington restaurant into the City Cafe. Customers were worried at first, Villeneuve said, but now the restaurant has been voted Rochester’s best for many years in a row.

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Mmmmmm, Kobe beef. Might be a $20 burger, but count me in!!!

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