About Face opens today

About Face, Rochester new beauty boutique (makeovers, high end makeup, skin care products and perfumes) is slated to open at 9:30 a.m. today in the 100 First Avenue building in downtown Rochester.

This will be an interesting addition to the changing downtown, particularly the First Avenue corridor. Is it just me or does it seem like First Avenue is getting more attention than Broadway?

Here's a pic of About Face co-owner Michelle Kalina and her husband Peter. The other half of the About Face duo is Michelle's sister Risa Flashner, who was a makeup artist in Las Vegas before coming here for this project.