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August 04, 2006

The skinny on Vic's Secret

Here's the deal on Victoria's Secret in Rochester's Apache Mall.

The store moved into a larger space and revamped its focus to add its new Pink line aimed at girls 18 to 20 and more of its beauty line (read smelly stuff like lotions and perfumes).

The addition of Pink is a company-wide push(-up) that launched in July. Analysts are citing that as one reason the lingerie retailer had such a profitable month in July.

Its new space in Apache is also larger than the previous one.

I didn't get a change to talk to the store manager Thursday, because they were so busy that had not told the phone company nor the mall the new telephone number.

I'll stay on this and have more later.


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Jeff, forget calling - you should really stop by the store to talk to the manager! This job should come with the occasional perk:)

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