In case you missed it, here's the print column from Monday regarding a lot of changes you'll be seeing on 10/30:
Two weeks from now, you'll be holding a newspaper with a fresh look, new sections and pages filled with new content to make you smarter and better connected.
Before I go further, hold these thoughts: The Wall Street Journal, Dave Ramsey and Facebook.
For months we've been working on ways to make the paper even more relevant to our readers — easier to use and more important to you as you go through your lives each day. We've talked to readers, asked a lot of questions, looked at what other media are doing that works (and doesn't work), and we're just about ready to take the wraps off our plans.
Beginning with the Weekend edition on Saturday, Oct. 30, the Post-Bulletin will have a new look on the front page and on the section fronts. The goal is to get a cleaner, more contemporary design, that gives us flexibility to present important news and information in a way that's easy for you to access.
We aren't changing the news typeface, but the headlines, page toppers and other graphic features will get a fresh spin. Nothing startling, but you'll recognize the difference. Headlines will be bigger and bolder. Photos will be bigger. Stories will be well-organized to tell you what happened, why it's important and what comes next.
There's plenty to tell you about the new content we'll feature and I'll do that in this space for the next few weeks. Among the key attractions: Jeff Kiger's popular Heard on the Street column will move out to the front page every day, in short form, like the Answer Man column.
Kiger every day — what a concept! Hope he's working ahead.
In the Weekend edition, you'll get two new sections:
Your Money, which replaces the current Business section, will be all about personal finance, and here's where the Wall Street Journal comes in. The Journal, as you likely know, is the Bible of capitalism and the most important business publication in America, and it makes some of its best content available to other papers.
The Post-Bulletin is now one of that small and select number of papers. Your Money will feature the three-page Wall Street Journal report every weekend, with insight and advice from the nation's top money experts. This is in addition to local personal finance reporting and columns.
Also in Your Money: Dave Ramsey, one of the most popular financial advice columnists and media personalities in the business. Dave's column will be a big part of this new section's popularity, I'm convinced.
The other new section, Social Network, will be all about the networking world of Facebook, Twitter, text messaging, mobile devices and the other ways we stay in touch with friends and family, share news and connect with the world at large. There'll be how-to's on social networking and online, a weekly feature on new apps to make your smartphone even smarter, features and profiles.
This new Life section will replace Simply Southeast, though many of your favorite columnists and features will remain.
There's a lot more to tell you about the changes ahead. They're all aimed at making the paper more relevant to how you live, more connected to your interests and more valuable to you through the day.
THE POWER OF POETRY: Every Monday in the Life section, we publish poetry by a Rochester area writer. Today's poem on page C2 is by Val Battenburg of Rochester, a retired teacher. We've been keeping this going for more than a year, and I'd like to believe that readers look forward to the poems every week as much as I do.
Last week, I received this e-mail from a Wisconsin woman who had been visiting her dad in Pine Island:
"While visiting Pine Haven Nursing Home yesterday, I saw the poem 'My Old Man' with reference to you on the bottom. Apparently it was published in the Post-Bulletin but I cannot search the archives because I am not a subscriber. Could you e-mail me a copy of that poem or tell me how I could acquire a copy? My dad, whom I was visiting, could be the 'old man' in the poem.
"What a wonderful poem. Thank you so much."
That poem by John Stone was published June 14, and as the tagline to the poem says, "John Stone of Rochester started writing poetry every day since he turned 60 last July. This is the first time he has submitted any of his poems for publication."
So, John, you should know your first published poem had an impact on people, including someone at the Pine Haven Nursing Home as well as a perfect stranger from Oconomowoc, Wis.
That's the power of a newspaper clipping.
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