Among my New Year's resolutions (and there are a lot of them): At least one dazzling blog post per day. I plead guilty to letting this blog go dark too often in '07.
Here's news: For the first time in what I'll assume is about a century, more or less, the Post-Bulletin will publish an ad on the front page today. It's a banner ad for Ace Hardware, not unlike what you see on Postbulletin.com, at the bottom of the page. We expect to publish ads on A1 and other section fronts henceforth.
Back in the pioneer days of American newspapers, ads were all over the front page. They disappeared from the covers of most U.S. papers in the early 20th century but returned in a big way 25 years ago with USA Today. Most American newspapers now offer ad space on the front page and section covers, to generate more revenue at a time of historic transformation in the news business.
I've been in daily newspapers for more than a quarter-century, and the very idea of front page ads was heresy when I was a reporter fresh out of college. Even 10 years ago, our newsroom would have cringed. But now, ads are an accepted part of news publishing online -- they're everywhere on Postbulletin.com and every other news organization's home page. Many metro papers have taken the leap, and for good reason: Print newspapers remain a fantastic ad medium as well as the undisputed best source of local news. Now's the time to take full advantage of our value, to readers and advertisers.
Take a look at today's front page and tell me what you think.