Following up on my column item today regarding the Star Tribune dropping its TV book as of this Sunday -- I got a kick out of the ad in which the Strib announced this to its Sunday readers.
Bear in mind, if you're a Sunday subscriber to the Star Tribune, you just got less bang for your buck -- they're dropping an important part of the edition you've already committed to buying.
The open letter to Star Tribune readers says:
In the last few years, there's been a dramatic shift in the way people watch TV and get information about programming. In fact, many of our readers tell us they are no longer using TV Week now that TV listings are widely available on screen. In recognition of these changes, the Star Tribune will be discontinuing our TV Week product, effective Nov. 4, 2007.
However, we realize that some readers still like a weekly TV magazine. So we have worked with the publishers of the best product on the market -- TV uide -- to bring you a specal offer...
That "special offer" will cost you $10 for 18 weeks of TV Guide, and then, "compliments of the Star Tribune," you'll get eight more weeks free.
But wait, there's more: If you're an "eEdition" subscriber to the Strib, you get a free link to TV Guide's online listings.
The open letter ends with the plaintive, "Thanks for your loyalty to the Star Tribune."
Good luck with that loyalty oath...