News release from Famous Dave's -- I like Dave's as much as the next guy, which is to say...I like it but I'll always go first to the local shack, like John Hardy's or Roscoe's. Still, this does sound pretty tasty:
Famous Dave's Burnt Ends Sizzling Hot With Guests
MINNEAPOLIS, April 24, 2013 (GLOBE NEWSWIRE) -- On April 15th, Famous
Dave's, (Nasdaq:DAVE), became the first craft BBQ brand to elevate a
regional BBQ staple to the national stage -- Burnt Ends. Just a week in
and consumer response has been as hot as the griddle that creates their
dark, caramel finish.
"Burnt Ends immediately became our top selling appetizer, outselling
our second most popular appetizer by three-to-one," said John Gilbert,
CEO. "We're selling more than double the item volume as we did during
our product test marketing. It's fair to say that this addition has
resulted in incremental sales at the restaurant level; we've seen
nearly a double-digit increase in appetizer sales, alone. Our guests
have discovered Burnt Ends and they're letting us know how incredible
Customer comments are streaming in through traditional channels such as
the Famous Dave's Guest Relations and restaurant teams. The company is
also in the midst of a social media campaign, #BBQGold, encouraging
Burnt Ends fans to submit their comments and pictures via Facebook,
Twitter and Instagram. The company launched Burnt Ends with a new
advertising campaign and its television spot had thousands of views on
YouTube within the first few days.
"They are the most tender piece [sic] of meat I have ever eaten," wrote
one Facebook fan. "Tried them for the first time last week and was
knocked out by how great they were…" Twitter fans added,"The
burnt ends at @Famous_Daves were out of this world"; and "Mmmm... Yummy
Burnt Ends at Famous Dave's! You gotta try 'Em".
A long-held staple in Kansas City, Burnt Ends have largely remained a
limited commodity in the barbecue world, the intense flavor coming from
select portions of slow-smoked brisket where the juices mix with sugars
and seasoning to create a smoky, crispy bark. It was the portion of the
brisket that pitmasters kept for themselves or served only to the first
guests through the door.
"The incredible success of Burnt Ends demonstrates the truth of this
brand," added Gilbert. "Not only are we authentic about everything BBQ,
we're the only brand with the team capable of delivering something as
craft-made as Burnt Ends on a national scale without sacrificing taste
or quality. This is a great day in BBQ."
About Famous Dave's
Famous Dave's of America, Inc. (Nasdaq:DAVE) develops, owns, operates
and franchises barbeque restaurants. The company owns 53 locations and
franchises 135 additional units in 34 states, 1 Canadian province and
the commonwealth of Puerto Rico. The menu features award-winning
barbequed and grilled meats, a large selection of salads, side items
and sandwiches and unique desserts. Famous Dave's has won almost 700
awards for everything from best ribs to best Bar-B-Que sauce to best
cookbook. For more information, please visit www.famousdaves.com.