Been downtown lately ? You're in for a surprise
By PAULA MARLOW
Thu Jun 08 00:00:00 GMT 1989 page e0 story by MAR
Visited downtown Rochester lately? If not, you're in for a big surprise.
``If you think about what this city looked like last May to where it is today, the face is totally changed in the downtown area,'' said Dick Granchalek, executive vice president of the Rochester Chamber of Commerce. The end result, he added, is ``more of a degree of optimism'' toward the downtown's future.
Some have called this the renaissance of the downtown. But Walter Hanson, owner of The Nordic Shop, offers what is probably a more accurate description. ``I would say it's more of an evolution,'' said Hanson, who is also president of the Downtown Business Association. ``Cities that are thriving, that are growing, tend to go through an evolutionary process like this.'' The downtown never died, he added, but instead feels the effects of trying to keep up with ``constant change.''
And change it has. Three major projects are prominent on the downtown's new profile. First is the $44 million Centerplace, a threebuilding complex developed by two developers, Gus Chafoulias of Rochester and William Maddux of Minneapoils. Huge, elegant windows arch above the classy 95,000square-foot Galleria, a shopping mall serving as home to a host of new upscale and specialty stores and a six-screen movie theater. First Bank Centerplace, a nine-story office building, and the 213-room Radisson Hotel complete the Cen-l>H terplace package. A second hotel, the 197-room, nine-story Kahler Plaza, adds to the downtown's changing character. Linking it all together are skyways that run from the Marquette Bank Building across Second Street to the Radis-l>H son, over Broadway to the Galleria, First Bank Centerplace and the Kahler Plaza, and finally to the Mayo Clinic.
Simultaneously, the city has repaved Broadway, updated and street-scaped the downtown sidewalks, and constructed a public access parking ramp next to the Ra-l>H disson.
It's all designed to entice Rochester natives and visitors alike to explore the new downtown, and ``to bring some activity outside the hours of 8-to-5,'' said Doug Knott, downtown development administrator. To encourage that, the Gal-l>H leria offers weekday hours of 9:30 a.m. to 8:30 p.m.
Currently, a dozen shops are open, with about 95 percent of the 85,000 square feet of gross leasable space committed or under negotiation, according to Dean Miller, president of Centerplace Management Corp. Stores will open their doors at their leisure; some will wait as long as early fall.
On the first level of the four-level mall, shops include Plus Woman, Games by James, City Looks by the Barbers and House of Forrester.
The second level, which can be entered from the skyway, is home to Black's Photography, Wild Wings, Gap Kids, Pappagallo Ladies Fashion, Hers Ladies Fashion, Juster's, Sunglass Hut, The Gap, and Chicos.
The third level consists mainly of a something-for-everyone food court: LeeAnn Chin, The Gourmet House, Sizzilin Chicken, Bloomer's Ice Cream, Sam's Subs, Gerber's BBQ and Everything Yogurt and First St. Pizza. For those with other tastes, Michaels Restaurant and Lounge is connected to the Galleria on the first level.
Also, the theater ticket offices line one side of the third floor. Shops include Paper Post Cards and Gifts, Minnesota Mercantile, Athlete's Foot and game room Bal-l>H ly's Aladdin's Castle.
The six theaters fill the fourth floor, which creates an elegant environment of its own with teal and pink pillars and faux marble flooring. Tuxedoed, white-gloved ushers add to its ``grand theater'' atmosphere, as does the Cafe de etoiles, which offers wine and desserts. (The more conventional hot buttered popcorn is served from a centrally located concession stand.)
Other Galleria shops include Gifts Express, Opti-World, Just Grand and Left Field.
The Galleria isn't the only new experience downtown. Kahler Plaza shops include Callaway Galleries, Sherwood's Ladies Clothing, Weber and Judd, Ultra Gucci Shop, Shirl's Gifts and Souvenirs, Dean Witter, The Dove, AAA Travel, The Gallery, Corporate Travel, Phar-l>H oah's, Northwest Airlines, TCBY Yogurt and Plaza Cafe. At First Bank Centerplace, Aladdin Travel, Silhouette Shoppe and Lair Shoes have found their homes. The Radis-l>H son offers two fine dining restaurants, McCormick's and Meadows, and Hardee's now offers its fast food at a downtown Second Street location.
All of this did not come without a price, paid most heavily by those depending on the downtown for their livelihood. At times, regular downtowners gazed not in wonder but in bewilderment at the seemingly endless construction.
Business owners were especially hard hit, as street and building construction discouraged shoppers. ``The people who have been down here for years have gone through a difficult period in maintaining their businesses,'' Granchalek said. ``The construction has been extremely tough. We have even lost some of those people as chamber members, as they needed to make an even greater commitment to keeping their doors open.''
But now, Hanson says, hopes are high for a bright future. ``Anyone that does something in a positive manner downtown is only going to help everybody,'' he says. ``Certainly what Gus (Chafoulias) has done is very positive.''
However, the changes don't mean the downtown will leave behind its independent spirit. It's unlikely the businesses will turn into a downtown ``mall,'' all open the same hours. ``That's been discussed since 1974 when we moved here,'' Hanson said. ``I'm not sure how close that will ever come, mainly because there are so many diverse businesses and services in the downtown.''
But in response to the Galleria and people's changing shopping habits, he said, ``I think that as a whole you're going to find that shops are staying open longer and more days.''
Though the darkest days for the downtown may be over, questions still remain. Once the initial novelty wears off, will the downtown draw enough people to keep its new businesses afloat? Will visitors find their way from the Galleria to the doors of the streetside businesses? The city will need to draw not only its clinic visitors, but also the regional crowd currently found at area malls, other out-of-town visitors through its convention and tourism business -- and, of course, city residents.
In all cases, education and promotion are the keys, Granchalek believes. And that's what the ``Rochester . . . Something Special'' campaign is all about. Besides reminding Rochester residents of their hometown's many amenities, it's aimed at educating them enough to ``sell'' the city to its many visitors. ``It's so that when that visitor asks, `Is there anything to do in Rochester tonight?' we don't end up with the cab driver saying, `Nope, nothing to do in this town. Pretty boring,' '' Granchalek says.
On a broader basis, the changes downtown are making it much easier to bring conventions to the city. According to the Rochester Convention and Visitors Bureau, the skyway system and additional opportunities for downtown entertainment are two strong enticements the community can now offer. And with convention business comes money. The bureau estimates that in 1988, convention visitors spent $15.8 million in the community. The next key step -- which is in the planning stages -- is the extension of the skyway to the Civic Center.
For the moment, however, the downtown is ready to show its new face with pride. ``Look at what we have for a city of 60,000.'' Grancha-l>H lek said. ``We're the envy of many, many communities our size.''