Facebook's newest feature involves facial recognition software that scans photos and offers users suggestions for tagging photos.
So, when you upload photos to a Facebook album, the software will ask if this face is Aunt Alice? Is this face Uncle Fred? And so on.
While some view this as another of Facebook's invasions of privacy, the same feature has been standard in photo software for about a year or so. Google's Picasa has been giving user the option to tag faces in its web albums for a couple of years.
Still, it can be a bit freaky. I remember first using the software with Picasa and it identified one of my firends -- and his mother -- as the same person!
And, at least for now, Facebook gives users the option of turning facial recognition off -- kind of like putting a hood over your head!
Catch CNN Money's article about the Facebook change here.
MSNBC's story is here.