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02/02/2012

Rochester's SocialICE is 'bigger and better than ever'

Bust out your thermal gear and hand-warmers — one of the most talked-about social events of the year is just around the corner.

Featuring more than 200 feet of ice, Rochester's fourth annual SocialICE, branded the largest outdoor ice bar in the upper Midwest, is set to transform the Peace Plaza into a winter wonderland Feb. 9-11.

The event's growing attendance — boasting more than 11,500 participants in 2011 — mirrors organizers' growing ambition. New this year, the Wall of ICE will feature ice sculptures sponsored by various downtown businesses, and will be located in the east end of Peace Plaza. 

Also new this year, smartphone users will enjoy taking part in a QR code scavenger hunt and exploring the downtown area. The first QR code will be located within the Wall of ICE feature. Those who complete the hunt will be entered into a drawing to win a NOOK by Barnes & Noble.

SocialICE also features glasses, luges, benches and eight satellite bars made entirely of ice, as well as live music each night from 7 p.m. to 8:30 p.m. and a live DJ from 4:30 p.m. to 7 p.m. and 8:30 p.m. to 9 p.m. each day.

Spindrift will provide multi-genre, live rock entertainment on Feb. 9.

Shalo Lee and the Rush River Band will provide high-energy contemporary country rock music on Feb. 10.

Flash Back will take you back to the '70s with "funkadelic" grooves on Feb. 11.

The ice bar will be open from 4:30 p.m. to 9 p.m. each day; the Wall of ICE sculptures and the QR code scavenger hunt can be viewed anytime during the three-day event.

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